Body
Rockwell
Fitness
Club
2014-2016
My insight when beginning the project was that no one wants to look at someone’s face when learning exercises. Boy was I wrong, or at least didn’t want to be the one people were looking at.
At the time I was convinced of its commercial viability, but it was an art project more than anything. Whether a success or failure depends on how you measure success and failure. Had some fans in France though.
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